I generally enjoy superhero media and Peter Parker still rises above much of it because he has so much enduring power as a dang human being. Someone who has to make a conscious effort to be as good as he is, and who still doesn't always get it right because he's funny but he's also rude, he's protective but also controlling, he's smart and very aware of it. He's often kind; he's not always particularly nice. Ridiculously overpowered when it comes to his favourite hobby of fighting muggers, and still can't do his laundry regularly?? Mood.

The best writers also seem to be the ones that recognise that he's all about the ground level, street level, problems more than the galactically existential threats. And I dunno, I guess that resonates with a lot of folk, who also deal with rent more than star-eating monsters! I know when reading the comics I often find myself skimming the fight scenes because the human drama behind everything is the more compelling story.

Which sounds like it comes around to the same appeal of Die Hard - less the macho power fantasy, more the chaos and emotional vulnerability AMIDST moments of devastating competence.