We got a ridiculous 'no to AV' leaflet through our door a couple of weeks ago. There's a page headed 'Here's why you should vote No', explaining FPTP ('You vote. Your vote is counted. The candidate with the most votes wins') next to AV (excessively wordy explanation of how AV works).

There's no actual reason you should vote No given. What it's saying, as my brother pointed out, is 'Here's why you should vote No to AV: you're stupid and you can't understand it.'